How to Import COSRX, Anua & Beauty of Joseon in Bulk to India (2026): Sourcing, MOQ, Authenticity & Landed Cost
These three brands drive Indian K-beauty demand — and grey-market fakes. Here is how each brand actually sells B2B, what genuine wholesale pricing looks like, which SKUs to stock first, and the compliant route from a Seoul warehouse to Nykaa or your Instagram store.
Key takeaways
- COSRX (Amorepacific group), Anua (The Founders) and Beauty of Joseon (Goodai Global) all sell B2B through export teams and authorised distributors — never through Olive Young shelves, so retail-sourced 'wholesale' is grey stock.
- Realistic aggregator pricing: COSRX Snail 96 100 ml ₩9,000–₩11,000; Anua Heartleaf 77 Toner 250 ml ₩11,000–₩14,000; Beauty of Joseon Relief Sun 50 ml ₩8,000–₩10,000, with MOQ from about ₩1–3 million mixed.
- Commercial resale in India requires CDSCO import registration for each manufacturer/category — the brands (or their ODMs) supply free-sale certificates for genuine partners only.
- ShipKorea sources, verifies batches, and ships DDP at a flat ₹1,500/kg including duty and IGST — about ₹150–₹220 logistics/tax per unit on these hero SKUs.
Quick answer
To import COSRX, Anua or Beauty of Joseon in bulk to India, buy from the brand's export team or an authorised Korean distributor/aggregator (MOQ around ₩1–3 million mixed), register the products with CDSCO as importer, verify batch codes and MFDS notification, and ship consolidated stock DDP. ShipKorea.in coordinates the purchase in Korea, inspects and labels at our Seoul hub, and delivers duty-and-IGST-paid at a flat ₹1,500/kg in 6–9 days.
How each brand distributes
COSRX: part of the Amorepacific group since 2024; global B2B runs through Amorepacific/COSRX export and regional distributors; India has existing authorised sellers, so new partners usually enter via aggregators or as sub-distributors. Anua (The Founders Inc.): fast-growing, active export team, distributes through country partners and cross-border marketplaces; open to Indian partners with CDSCO readiness. Beauty of Joseon (Goodai Global): export-heavy brand with a large share of sales overseas; uses distributors per market and monitors grey pricing closely. All three have Korean tax-invoice B2B channels; none sells 'wholesale' via Olive Young or Coupang carts.
Hero SKUs to stock first
COSRX: Advanced Snail 96 Mucin Power Essence 100 ml, Snail 92 All-in-One Cream, Low pH Good Morning Gel Cleanser, BHA Blackhead Power Liquid, Aloe Soothing Sun Cream, The 6 Peptide Skin Booster Serum. Anua: Heartleaf 77% Soothing Toner 250 ml, Heartleaf Pore Control Cleansing Oil, Niacinamide 10% + TXA 4% Serum, Peach 70% Niacinamide Serum, Rice 70 Glow Milky Toner. Beauty of Joseon: Relief Sun Rice + Probiotics SPF50+, Glow Serum Propolis + Niacinamide, Glow Deep Serum Rice + Alpha Arbutin, Dynasty Cream, Green Plum Refreshing Cleanser, Red Bean Water Gel. Sunscreens and toners turn fastest in India; cleansers and creams are steady.
Wholesale prices and MOQ (indicative)
Through authorised aggregators, expect 40–55% below Korean retail: COSRX Snail 96 100 ml ₩9,000–₩11,000; Snail 92 Cream ₩10,000–₩12,000; Anua Heartleaf 77 Toner 250 ml ₩11,000–₩14,000; Anua Niacinamide Serum ₩9,000–₩11,000; Beauty of Joseon Relief Sun 50 ml ₩8,000–₩10,000; Glow Serum 30 ml ₩7,000–₩9,000. MOQ: ₩1–3 million per order mixed across brands; cases of 24–48 units per SKU; brand-direct terms start at ₩5–20 million. Prices move with promotions and FX — treat these as planning figures and get written quotes with batch and expiry (≥24 months).
Authenticity: the brand-specific tells
Fakes and diverted near-expiry stock are common for exactly these three. Check: Korean batch codes (COSRX prints lot codes readable via brand support; Beauty of Joseon lists authorised sellers and warns on fakes; Anua's packaging updates frequently — mismatched artwork is a flag); MFDS product notification for functional claims (sunscreens are 'functional cosmetics' in Korea and appear in MFDS records); supplier's business registration on Hometax and a tax invoice; and price — Relief Sun below ₩7,000 wholesale is a red flag. Our Seoul team photographs batch codes and expiry before dispatch. Read authentic vs fake Korean cosmetics.
CDSCO and labelling
Each of the three brands' manufacturing sites (own plants or ODMs such as Cosmax/Kolmar/Cosmecca) must be covered by a CDSCO Import Registration Certificate in your name (or the brand's agent's), per product category (skin care, sunscreens, cleansers, etc.). Genuine partners receive free-sale certificates and INCI lists from the brand; aggregators can usually procure them for authorised stock — grey suppliers cannot, which is another authenticity filter. Indian labels need importer details, CDSCO number, MRP, import date, batch/expiry and ingredients; we over-sticker at the Seoul hub. See CDSCO & BIS approval for Korean cosmetics.
Landed cost per unit
Duty structure: ~20% BCD (about 10% with a Korean CEPA CoO), 10% SWS on duty, 18% IGST on skincare/sunscreen. With ShipKorea's flat ₹1,500/kg DDP: Relief Sun 50 ml (≈0.085 kg with carton) → ₹128 logistics/duty/tax + ₩9,000 (~₹555) = ≈ ₹683 landed; Indian retail ₹1,299–₹1,499. COSRX Snail 96 100 ml (≈0.16 kg) → ₹240 + ₩10,000 (~₹615) = ≈ ₹855; retail ₹1,650–₹1,850. Anua Heartleaf Toner 250 ml (≈0.33 kg) → ₹495 + ₩12,500 (~₹770) = ≈ ₹1,265; retail ₹2,100–₹2,400. Remove outer cartons on wholesale lots to cut weight 10–15%. Full formula in import duty & landed cost on Korean cosmetics.
Order-to-shelf workflow
Quote → confirm batch/expiry and free-sale docs → pay supplier (T/T) or use our purchase service → goods to our Seoul hub → inspection, photos, Indian labels → air DDP to India in 6–9 days → delivered to your 3PL → list on Nykaa/Amazon/Instagram with CDSCO number and brand authorisation. Monthly reorders at 21 kg+ keep costs low. Related: Korean cosmetics wholesale India, proxy shopping, import Korean cosmetics for resale.
Frequently asked questions
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